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| tablet market Q4 2019 |
You've probably noticed a stream of news coming in hot these days, as financial results for Apple, Samsung, Huawei and more companies have been released. We now also know the tablet market situation, as IDC figures are in and it doesn't look hot, as the entire market decreased by 0.6 percent in Q4 2019.
Q3 was actually better, with a slight bump up, but now, given the holiday season, it's going downhill again. The tablet market is down by 0.6 percent year-over-year, and 43.5 million slate units have been shipped over the October–December timeframe, according to the new IDC survey. Apple continues to be a pioneer, just as the iPad turned 10. Around 15.9 million units were sold by Cupertino in Q4 2019. Samsung was second at 7 million, while Huawei was third at 4 million.
Amazon is close to the fourth, at 3.3 million, and has actually dropped the most, down 29 percent from the previous year. Lenovo is fifth, with 2.5 million units. We also have estimates for the whole of the 2019 calendar year, which was not very successful for the category again. For the entire 2019 calendar year, the industry decreased by 1.5 per cent and global shipments totalled 144.1 million units. Apple shipped the most tablets, doubling Samsung's second-place effort by 21.7 million by 49.9 million more than that.
Huawei had 14.1 million slates and 14 million Amazons. It was a rather modest year for tablets, only the Galaxy Tab S5e, Tab S6 and MatePad Pro were among the only cheap iPads released and the Android market, but the latter came too late to be felt in sales. This year's 5G slates are starting to pop more and Samsung already has one out. That niche as a whole could give the market a rise.
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